My Current Content Strategy (ADHD Friendly)

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Lucy PART ONE: Hello, and welcome to

a very long overdue episode of What

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She Said, the podcast for rebellious,

nosy creatives who hate blueprints.

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It has been a while, and even though

I keep promising to return, I never

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manage to get into the swing of

things, but I'm determined to try.

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Done is better than perfect,

and as a podcast producer,

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It's actually quite helpful

for me to be doing the thing

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that I help other people with.

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today's episode is a very

short and sweet solo episode.

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And if you've heard this story that I'm

about to tell a million times, I am so

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sorry, but also not sorry because that

means my content strategy is working.

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Speaking of content strategies...

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That's literally what this

whole episode is about.

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More accurately, how I created six

pieces of content from one Instagram DM.

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Anyway, let's get into it.

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It all began, innocently enough,

with a little online window shopping.

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One of my favourite things to do.

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and it was one of those moments when you

casually explore your favourite brands.

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Little hint of intent.

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And then you abandon your cart.

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So today I want to share a

tale of that abandoned cart.

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A university experience we've

all encountered at some point.

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How often have you browsed only to

find yourself overwhelmed, distracted,

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or second guessing your choices,

ultimately leaving your cart behind?

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I do it a lot.

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Sometimes intentionally.

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Sometimes it's just, a planned window

shopping expedition that I have

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no intention of buying anything.

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And sometimes...

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It's not intentional and it's

actually really annoying, and

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this time it was not intentional.

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I just got overwhelmed, I didn't know

whether I should buy it or not, I had

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loads of questions and I got distracted

probably with my kids, with something.

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Abandoned.

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What makes this story special, in my

opinion, is Sarah, the owner of, the

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brand in question, the website that I

was shopping, Cub and Pudding, and she

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happened to notice my abandoned cart.

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While many business owners might

dismiss abandoned carts as a common

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occurrence, because it is a common

occurrence, because, to the fact

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that we are actually friends, she

decided to take a different approach.

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She slid into my DMs to ask if I had

any questions or needed assistance.

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This was such a game changer for me.

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I'd never reached out to an

abandoned lead, I've never done

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that, asking if there's anything

I could do to change their mind.

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Actually, when a new lead contacts me and

then disappears, or when a client departs

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without explanation, I usually feel

relieved that nothing worse has happened.

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worse in my case would be a client

threatening to involve the authorities.

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Built-in Microphone & FaceTime HD Camera:

The truth is I rarely seek constructive

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feedback I could use to enhance my work.

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This reveals a whole lot about my struggle

to separate myself esteem from my work.

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Perhaps you can relate to this too.

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If, so I want us to learn from says

incredible examples, not only converting

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an abandoned car into a sale, but

also creating two or three pieces

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of engaging content in the process.

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Here's what she did.

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Number one she noticed and took action.

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Sarah spotted my abandoned cart

and pretty promptly sent me a DM.

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I had a few questions about the dress.

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I was eyeing, particularly whether

it would work for autumn because

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it was quite summery dress.

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She responded with answers

to all of my queries and they

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weren't just, yes, it will work.

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She found images that other people who'd

worn them had put on that Instagram.

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You know how they start them for autumn.

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yeah, it was incredible.

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She identified common themes.

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So she recognized a

pattern in my questions.

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it was a pretty obvious question.

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Despite the fact that it was sometimes

incoherent and type a written.

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she crafted a real demonstrating how

to style the dress for autumn and

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another post showcasing her range

of maxi dresses, because she has

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lots of other styles of dresses.

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And she even repurposed these into

a newsletter, which is just genius.

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I don't know about you, but often I think

when I'm writing my newsletter, it has

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to be a big lengthy affair, but sometimes

it can be just short and sweet and to

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the point and repurposed from another

piece of content that you've written.

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Thinking about podcasting or, this could

work even if you're not podcasting,

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but that's the example that I've used.

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You could follow a similar

path with your own content.

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So number one, creating,

engaging episodes.

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So pick those common themes out.

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that people are asking you, or perhaps

often comment on your posts, turn them

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into captivating podcasts episodes,

just like this one, delve deep into each

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question, providing valuable insights,

practical tips, actionable advice.

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your listeners will really

appreciate you addressing real life

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questions that they likely have to.

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Number two, engage with your community.

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And I can't say this often enough

after your episode goes live.

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Share it with your clients,

with your audience, encourage

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them to submit their questions.

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Because if they know that their questions

are actually being answered, that.

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more people are going to.

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She listen to you and engage

with you and comment and ask you.

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to answer their questions.

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So that fosters.

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This ongoing interaction and engagement.

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There's not any supplies you with

a steady stream of content ideas.

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But also strengthens your bond with

your audience and it's so important.

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Something.

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Something that pops into my head actually.

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Saying after your episode goes live.

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That's when you should engage.

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Something that often comes up

is when people say, when people

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ask me, what's the best date.

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To release my podcast

episode and there is some.

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Stats around it.

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But my best piece of advice would

be not the weekend and also.

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On a day.

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That you are.

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Gonna be active on line don't pick a

day because you've read somewhere that.

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That will get you the most listeners,

but you actually don't work on that day.

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You need to be available online sharing.

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engaging with any comments, blah,

blah, blah, blah, blah, reposting.

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All of that jazz.

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I put this into practice.

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Yes, I have.

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I already have.

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So I want to tell you.

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What, how I used that

relatively small interaction.

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I identified the kind of core storytelling

arc, the abandoned cart problem,

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the next steps, the transformation.

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And I wrote a newsletter.

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That was a first step.

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Other pieces of content I've

created or am working on.

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I did a lot of Instagram

stories about the maxi dress.

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Obviously I tagged in it and she shared,

and I got lots of comments back from that.

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Lots of replies.

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And Instagram posts and real

about repurposing content and

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how to use questions for content.

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A Tik TOK video on the same topic.

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I haven't done that yet,

but it's in my drafts.

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psychological cost episode.

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My very first in a while.

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That was the thing I was most

excited by the fact that I

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could just turn this into you.

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Is that a podcast episode?

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And a blogpost adapted it from

this newsletter because one

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of my goals this year, Is two.

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Spend as much as I spend more time, but

actually, what spent any time on my blog?

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one of the ways that people, the top way

that people, clients book me is actually

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because they found me through Google.

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So I know my SEO is good.

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and I want to build on that.

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So that's it very short and sweet.

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If you have any ideas for

future episodes, please.

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DME.

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I'm Lucy.

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Lucraft everywhere.

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I'm most active on

Instagram and Tech-Talk.

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You won't find me on threads

or X, whatever it's called.

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I'm not there.

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yeah, or email me.

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Alright, have a great day, please

and subscribe and all of that jazz.

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Hope you enjoyed this episode.